Understanding what drives you and the power of your natural instinctive drives is the key to personal fulfillment and success. It brings you to a deeper understanding of yourself and what makes you tick. The modern work in this field was pioneered by Kathy Kolbe.

Learn more about your own Modus Operandi (or Methods of Operation) and how to leverage your instinctive strengths to increase your productivity and success here. The Kolbe Theory has been around for over 40 years, helping people understand their own and each other's instinctive strengths and using that understanding to improve their lives in the ways they care about most.

Paul Burgess studied conation and the Kolbe Theory in the 1980s and 1990s and subsequently imitated it to sell what he called The I.D. System™. He built his company and system on work that he didn't do himself and in violation of copyright law.